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  • Red Lobster Proves Its Class is Genuine and Sincere

    April 16, 2015 - No Comments

    I have long been a fan of the casual dining restaurant chain Red Lobster. The food is tasty and reasonably priced, the environment is family oriented and the service is

  • Hoop Dreams and Marketers

    March 16, 2015 - No Comments

    My son is a baller. Cross-over dribble moves…step back jump shots…drive and dish…he works on and takes pride in every aspect of his game. Recently, his basketball team captured the

  • Call for Pride and Professionalism in Enterprise Sales

    March 4, 2015 - No Comments

    I am a sales guy.  I love every aspect of it — from the initial contact with a prospect, to nurturing and building a relationship, identification of an opportunity, and

  • Infused with the Start-Up Thrill

    February 26, 2015 - No Comments

    The turn of the millennium was a grand time indeed. Still shy of my 30th birthday, Strategic Communications Group (Strategic) was on a wicked role. Clients were fairly easy to

  • Join Me for Confessions of a Sales Leader

    February 11, 2015 - No Comments

    Sales professionals are a curious lot. The personality traits that enable a rep to effectively identify, woo and close prospects often make them a challenge for the marketing organization to

  • Super Speaker Jimmy V

    February 2, 2015 - No Comments

    For me, the apex of excitement is the moment just before I take the stage. I have a compelling and timely topic. I’ve added a splash of humor to the

  • Marketers: Pay Heed to the Siren Song of Content and Social

    January 14, 2015 - No Comments

    Here is an attention grabbing find from a study conducted in 2014 by the Business Marketing Association, Online Marketing Institute and Forrester Research: 83 percent of marketers are unable to

  • Woeful Tale of a Marketing Miss

    January 5, 2015 - No Comments

    I was so jazzed in the days leading up to the Webinar. The topic was timely and meaningful. I recruited a rock star speaker. And the promotion attracted more than

  • Verizon Wireless’ Sad Punt on SugarString

    December 8, 2014 - No Comments

    Thought leaders have thoughts…and an appetite for risk. That was the gist of the article I wrote this time last year entitled “The Perils and Pearls of Thought Leadership.” I

  • Best Practices in Persuasive Prospecting

    December 1, 2014 - No Comments

    When I stepped from the stage at the Government IT Sales Summit he wanted to talk about something many organizations struggle to overcome. I get that content and social media