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logoThe Strategic Guy Timely Views and Best Practices for a Social World

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  • Marketers: Pay Heed to the Siren Song of Content and Social

    January 14, 2015 - No Comments

    Here is an attention grabbing find from a study conducted in 2014 by the Business Marketing Association, Online Marketing Institute and Forrester Research: 83 percent of marketers are unable to

  • Woeful Tale of a Marketing Miss

    January 5, 2015 - No Comments

    I was so jazzed in the days leading up to the Webinar. The topic was timely and meaningful. I recruited a rock star speaker. And the promotion attracted more than

  • Verizon Wireless’ Sad Punt on SugarString

    December 8, 2014 - No Comments

    Thought leaders have thoughts…and an appetite for risk. That was the gist of the article I wrote this time last year entitled “The Perils and Pearls of Thought Leadership.” I

  • Best Practices in Persuasive Prospecting

    December 1, 2014 - No Comments

    When I stepped from the stage at the Government IT Sales Summit he wanted to talk about something many organizations struggle to overcome. I get that content and social media

  • Talking Web2Sales at the Government IT Sales Summit

    November 21, 2014 - No Comments

      Many congrats to the folks at immixGroup for hosting an incredibly well attended and successful Government IT Sales Summit. The the agenda was timely, the speakers and panelists engaging,

  • Oh It’s On…No Chorus of Echo Chamber Dribble at Tomorrow’s Summit

    November 19, 2014 - No Comments

    Tomorrow morning I’ll drag myself out of bed at an uncomfortably early hour and slog through Washington, DC traffic for what I anticipate will be a day well spent at

  • New Definition of Office “Coolness”

    November 15, 2014 - No Comments

    This week the Washington Business Journal invited readers to take a peek inside some of the coolest office spaces in the area. And they are certainly cool; loaded up with

  • Paid Promotion Juices Up Content Impact

    October 29, 2014 - No Comments

      A best practice I hype in my book, “The Intersection Point: Where Content, Social and Sales Collide,” is the importance of a multi-channel promotional strategy as part of a

  • 2 Dramatically Unique Campaigns

    October 22, 2014 - No Comments

    At first glance these content marketing programs appear somewhat similar. Yet, the differences are dramatic. I encourage you to take a look at new client campaigns created by Strategic Communications

  • Thinking of Earle

    October 13, 2014 - No Comments

    Some jobs are geographically dependent. Want to be a country singer? You better move to Nashville. How about acting on the big screen? You need to call LA home. Serious