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  • Lessons from Jill Rowley’s Sad Tale at Oracle

    April 9, 2014 - No Comments

    For the past few weeks I have been watching Cosmos: A Spacetime Odyssey, a wonderfully educational and entertaining show produced by Fox TV and National Geographic. My favorite episode discusses

  • Mid-Atlantic Marketing Summit is a Must Attend

    March 31, 2014 - No Comments

    A primary role of the modern marketer is to help their organization tell a compelling, insightful and persuasive narrative to customers, prospects, partners, employees and shareholders. Delivery of this narrative

  • My New Book for Modern Marketers

    March 19, 2014 - No Comments

    It happened to me last year at industry conferences in San Francisco, Boston, Orlando and Vancouver.  I stepped off stage after a presentation and audience members asked where they can

  • Niche Industry Conferences Remain Real and Relevant

    March 11, 2014 - No Comments

    Although the enlightened buyer can remain elusive and immune from traditional marketing approaches, at some point in the sales cycle they reveal themselves to an organization by expressing interest.  They

  • Washington Post’s Weymouth Talks the Business of News

    March 5, 2014 - No Comments

    When Amazon founder and billionaire Jeff Bezos consummated the deal to acquire the Washington Post last August there should have been a cascade of cheers from the newsroom. No longer

  • Crossing the “Last Mile” in Content Marketing

    February 26, 2014 - No Comments

    I often compare the sales enablement component of Strategic Communications Group’s (Strategic) client campaigns to the last mile that has historically bewitched cable, television, telecommunications and Internet providers. For telcos,

  • Content Marketing Insight from a Former Journalist

    February 14, 2014 - No Comments

    Nearly five years ago I penned a blog post entitled An Open Letter to the Unemployed Journalist in which I contended the shift in influence from traditional sources of credibility

  • Self-Discovery from Coaching Rising Stars

    February 7, 2014 - No Comments

    Historically, I have invested limited time mentoring and nurturing colleagues.  I realize it’s often an expectation of the CEO role, yet I just don’t have the mindset or patience for

  • How to Avoid “Wasteful Futility” in Content Marketing

    January 29, 2014 - No Comments

    Pundits and prognosticators share a common view about how corporate and field marketers will allocate resources this year.  Marketers are all in when it comes to content creation. The rise

  • Lovin’ Jimmy Kimmel on Accenture

    January 16, 2014 - No Comments

    When speaking with a client about how to craft a compelling and engaging content strategy that will attract high value readers, I often refer to the three-part methodology employed by