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  • Paid Promotion Juices Up Content Impact

    October 29, 2014 - No Comments

      A best practice I hype in my book, “The Intersection Point: Where Content, Social and Sales Collide,” is the importance of a multi-channel promotional strategy as part of a

  • 2 Dramatically Unique Campaigns

    October 22, 2014 - No Comments

    At first glance these content marketing programs appear somewhat similar. Yet, the differences are dramatic. I encourage you to take a look at new client campaigns created by Strategic Communications

  • Thinking of Earle

    October 13, 2014 - No Comments

    Some jobs are geographically dependent. Want to be a country singer? You better move to Nashville. How about acting on the big screen? You need to call LA home. Serious

  • Marketers Make Good on the Promise of CRM

    October 2, 2014 - No Comments

    The promises of customer relationship management (CRM) software are intoxicating. Sales reps access timely information about accounts and a historical record of interaction with key points of contact. Identified opportunities

  • The Uncomfortable Question

    September 24, 2014 - No Comments

    A specter stalks marketers at every turn potentially limiting career advancement, compensation and (even) viability. Perhaps you too have felt its presence. Who (or should I write “what”) is this

  • 1776′s Evan Burfield on DC Tech, Start-Ups, VC and More

    September 17, 2014 - One Comment

    I initially met Evan Burfield in the late 1990s when he was a young and rising star in the Washington, DC technology community. My consultancy – Strategic Communications Group (Strategic)

  • Web2Sales Comes Alive at Digital East

    September 11, 2014 - No Comments

    The ability to directly connect and interact with customers, prospects, partners and influencers through social and digital channels has been a renaissance for corporate marketers. It has helped them build

  • Taking the Stage at Digital East

    September 8, 2014 - No Comments

    How relevant are industry conferences in this age of social and search? It’s a fair question and one that marketers typically ask themselves when planning their resource investment for the

  • Dancing for Rising Stars

    September 2, 2014 - No Comments

    With more than $100M donated to the ALS Association, the ice bucket challenge has introduced a new vehicle for non-profit fundraising. In addition to demonstrating the impact and influence of

  • Expect Success

    August 22, 2014 - No Comments

      A 10-game winning streak in professional baseball is tough to pull off. Four walk-off victories in five days as part of that streak is a near impossibility. Yet, that