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  • The Two Cs that Derail Native Advertising

    December 2, 2013 - No Comments

    UBM Tech calls it Create.  Forbes Media dubs it BrandVoice.  And Time Inc. refers to it as Watercooler Live. If you’re a publisher, a native advertising service is the hot

  • Finding Sanity in a Spammy World

    November 27, 2013 - No Comments

    During the past week I have received 6,329 comments to this blog.  Now that’s reader engagement! Yet, even a cursory review of these missives reveals they are the diabolical result

  • “Intelli-gize” Sales to Ramp Up Lead Quality and Revenue

    November 21, 2013 - No Comments

    If knowledge is power, then today’s sales professional is the proverbial 100 pound weakling. Consider these sobering statistics from a recently published report entitled “Know More to Grow More” that

  • Lessons in TechAmerica’s Lawsuit

    November 11, 2013 - No Comments

    There’s more to life than a little money, you know.  Don’t you know that? Marge Gunderson Police Chief Fargo (1996) Earlier today I thought of these poignant words shared by

  • Visual Storytelling – Raw and Emotional

    November 7, 2013 - No Comments

    Storytelling is dynamic.  It engages, educates and entertains. The entertainment qualities of exceptional content wrench emotions from an audience and inspire action.  The emotion can be laughter and joy.  At

  • Process Becomes Core – Here’s Why

    November 1, 2013 - No Comments

    Formulas in business work.  They allow for consistency and scalability — critically important for a growth oriented company. McDonald’s employs a team of scientists to make sure a French Fry

  • My “Hippo” Comment Comes Off as Class-less

    October 24, 2013 - One Comment

    During my keynote presentation last week at the Inbound Marketing Summit I referred to another speaker as “the hippo lady.”  The reaction from many in the audience was swift and

  • The Magic and Motivation of Director Lee Daniels

    October 18, 2013 - No Comments

    The Pulse Network scored big when they landed award winning movie producer and director Lee Daniels as the keynote speaker at the Inbound Marketing Summit in Boston. Daniels credits include

  • What is Center Stage as Marketers Plan for 2014?

    October 17, 2013 - 4 Comments

    Hello from Boston. Yesterday, I delivered a keynote to more than 200 marketers entitled “Be Heard in a Crowd: How the Right Content and Social Strategy Will Drive Sales.”  My

  • New Day, New Strategic

    October 7, 2013 - No Comments

    To prosper and remain relevant businesses most consistently review, refresh and evolve. Changes in industry trends and market conditions require it.  The need of the human spirit to take on