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  • 4 Best Practices for Web2Sales Efficiency

    May 19, 2015 - No Comments

    Earlier this month I took the stage at the Mid Atlantic Marketing Summit for a keynote presentation and to host a panel of corporate marketers. The topic of our discussion:

  • Power Found @ Mid Atlantic Marketing Summit

    May 12, 2015 - No Comments

      Power statements infuse meaning and memorability into a presentation. This is especially true at an industry conference, where speakers jockey for attention amidst a myriad of competing views and

  • 3 Ways B2B Sales Rep Can Avoid the Coming Extinction

    May 4, 2015 - No Comments

    Here is a trivia question for the next time you and a group of friends enjoy tasty beverages at the neighborhood pub:  can you name a once plentiful job that

  • Red Lobster Proves Its Class is Genuine and Sincere

    April 16, 2015 - No Comments

    I have long been a fan of the casual dining restaurant chain Red Lobster. The food is tasty and reasonably priced, the environment is family oriented and the service is

  • Hoop Dreams and Marketers

    March 16, 2015 - No Comments

    My son is a baller. Cross-over dribble moves…step back jump shots…drive and dish…he works on and takes pride in every aspect of his game. Recently, his basketball team captured the

  • Call for Pride and Professionalism in Enterprise Sales

    March 4, 2015 - No Comments

    I am a sales guy.  I love every aspect of it — from the initial contact with a prospect, to nurturing and building a relationship, identification of an opportunity, and

  • Infused with the Start-Up Thrill

    February 26, 2015 - No Comments

    The turn of the millennium was a grand time indeed. Still shy of my 30th birthday, Strategic Communications Group (Strategic) was on a wicked role. Clients were fairly easy to

  • Join Me for Confessions of a Sales Leader

    February 11, 2015 - No Comments

    Sales professionals are a curious lot. The personality traits that enable a rep to effectively identify, woo and close prospects often make them a challenge for the marketing organization to

  • Super Speaker Jimmy V

    February 2, 2015 - No Comments

    For me, the apex of excitement is the moment just before I take the stage. I have a compelling and timely topic. I’ve added a splash of humor to the

  • Marketers: Pay Heed to the Siren Song of Content and Social

    January 14, 2015 - No Comments

    Here is an attention grabbing find from a study conducted in 2014 by the Business Marketing Association, Online Marketing Institute and Forrester Research: 83 percent of marketers are unable to