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  • Why Prioritizing Brand is Flawed and Foolish

    July 24, 2014 - No Comments

    I can see them now – Christoph and Jed – sitting with a Chief Marketing Officer to make a passionate pitch for a sweeping, brand-oriented advertising campaign. Human factors motivate

  • 5 E-Books to Help Your Company Refine Its Marketing Strategies

    July 17, 2014 - No Comments

    Guest Post:  Ashley Ryan, Account Assistant, Strategic Communications Group, Inc.   Digital marketing, content creation, social media, search…it all moves so fast. This is perhaps the first thing I have

  • Ferris Bueller and the 3Es of Content Creation

    July 16, 2014 - No Comments

    In the 1986 movie Ferris Bueller’s Day Off, the lead character played by Matthew Broderick explains to his pals, “Life moves pretty fast.  If you don’t stop and look around

  • An Extreme Act of Un-Kindness

    July 7, 2014 - No Comments

    As a child, teenager and young adult my mom repeatedly counseled my brother and I to always leave people smiling – regardless of how they treated you. I have failed

  • Bringing Structure to the Complex World of Marketing Automation

    June 10, 2014 - No Comments

    Many marketers are intimidated by the comprehensive features and functionality built into automation platforms from Oracle Eloqua, Marketo, Pardot, Hubspot, ExactTarget and others. It’s understandable, right?  Communications professionals have historically

  • McCormick Gets Cookin’ with Content, Digital and Social

    May 30, 2014 - One Comment

    Jennifer LaFrance’s life is an Old Bay journey. The director of digital communications for the US Consumer Products Division at McCormick is responsible for content marketing, social and digital programs

  • Saylor-isms Inspire

    May 15, 2014 - No Comments

    Communities are a product of personalities.  It’s true in sports, entertainment, politics and business. Consider how Jobs, Gates, Ellison, Zuckerberg and Brin have defined how technology and entrepreneurship are viewed

  • Two Pauls and My Informative (and Entertaining) Marketing Talk

    May 7, 2014 - No Comments

    The two Pauls know how to fill a room with exceptional marketers. I’m referring to Paul Duning, the publisher of Capitol Communicator, and his partner Paul Sherman, who is editor-in-chief

  • News Flash: Google and Facebook are in it for the Cash

    April 21, 2014 - No Comments

    The two consumer technology powerhouses created in the past 15 years were both founded on philanthropic philosophies.  While wealth creation was certainly on the agenda, the entrepreneurs behind Google and

  • Lessons from Jill Rowley’s Sad Tale at Oracle

    April 9, 2014 - No Comments

    For the past few weeks I have been watching Cosmos: A Spacetime Odyssey, a wonderfully educational and entertaining show produced by Fox TV and National Geographic. My favorite episode discusses