Filter by:
  • Four Pillars of Microsoft’s Brand Transformation

    September 24, 2015 - No Comments

    Successful companies eventually fall into a middle age funk. It’s a certainty. And like the receding hairline and paunchy waist line that defines many a 40-something male, the corporate mid-life

  • All Mighty Sound Bite: Heard at Financial Times’ Future of Marketing Summit

    September 17, 2015 - No Comments

    We exist in what many communicators affectionately refer to as a sound bite society. Corporate messages are conveyed in simple, sharp and concise language, often enhanced with a splash of

  • Sales Dream Scenario

    August 28, 2015 - No Comments

    Here is a dream scenario for anyone who works in sales and marketing. A good friend and long-standing client suggested I connect with one of their corporate partners. It is

  • Market Shifts Take a $7.5B Bite Out of this Global Leader

    July 31, 2015 - No Comments

    There is an interesting read in the New York Times about Microsoft’s dramatic $7.5B right-off of the value of its Nokia acquisition. Was this simply a failed corporate strategy? Or

  • Quiet Greens and Marketers’ Guideposts

    July 28, 2015 - No Comments

      The sport of golf is in the tank. Some say it’s the exorbitant price of drivers, clubs, shoes and tee times. Others contend it is the three plus hours

  • Steer Clear of the “Ta Da” in Marketing Campaign Reporting

    July 22, 2015 - No Comments

    Bravo…you have done right by sales in the planning and execution of your latest integrated campaign. You engaged with them early in the process to solicit guidance. You tapped into

  • Queasy Unease About Best Places to Work

    June 24, 2015 - No Comments

    One winner trumpets after hours roof top yoga. Another corrals staffers each month for an evening of board games. Still another whisks employees away on a cruise. The just released

  • The Undeniable PR Agency Death March

    June 17, 2015 - No Comments

    This week I had the pleasure of visiting with a newly hired colleague at Strategic Communications Group (Strategic) who, like me, studied journalism at the University of Maryland, College Park.

  • Homage to the Art of B2B Sales

    June 10, 2015 - No Comments

    One ring…two rings…and then the third.   That’s when voice mail typically clicks on. I always call the corporate line because it is rarely answered. Heck, I suspect many a

  • 4 Best Practices for Web2Sales Efficiency

    May 19, 2015 - No Comments

    Earlier this month I took the stage at the Mid Atlantic Marketing Summit for a keynote presentation and to host a panel of corporate marketers. The topic of our discussion:

  • Power Found @ Mid Atlantic Marketing Summit

    May 12, 2015 - No Comments

      Power statements infuse meaning and memorability into a presentation. This is especially true at an industry conference, where speakers jockey for attention amidst a myriad of competing views and

  • 3 Ways B2B Sales Rep Can Avoid the Coming Extinction

    May 4, 2015 - No Comments

    Here is a trivia question for the next time you and a group of friends enjoy tasty beverages at the neighborhood pub:  can you name a once plentiful job that

  • Red Lobster Proves Its Class is Genuine and Sincere

    April 16, 2015 - No Comments

    I have long been a fan of the casual dining restaurant chain Red Lobster. The food is tasty and reasonably priced, the environment is family oriented and the service is

  • Hoop Dreams and Marketers

    March 16, 2015 - No Comments

    My son is a baller. Cross-over dribble moves…step back jump shots…drive and dish…he works on and takes pride in every aspect of his game. Recently, his basketball team captured the

  • Call for Pride and Professionalism in Enterprise Sales

    March 4, 2015 - No Comments

    I am a sales guy.  I love every aspect of it — from the initial contact with a prospect, to nurturing and building a relationship, identification of an opportunity, and