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  • Web2Sales Comes Alive at Digital East

    September 11, 2014 - No Comments

    The ability to directly connect and interact with customers, prospects, partners and influencers through social and digital channels has been a renaissance for corporate marketers. It has helped them build

  • Taking the Stage at Digital East

    September 8, 2014 - No Comments

    How relevant are industry conferences in this age of social and search? It’s a fair question and one that marketers typically ask themselves when planning their resource investment for the

  • Dancing for Rising Stars

    September 2, 2014 - No Comments

    With more than $100M donated to the ALS Association, the ice bucket challenge has introduced a new vehicle for non-profit fundraising. In addition to demonstrating the impact and influence of

  • Expect Success

    August 22, 2014 - No Comments

      A 10-game winning streak in professional baseball is tough to pull off. Four walk-off victories in five days as part of that streak is a near impossibility. Yet, that

  • Why Prioritizing Brand is Flawed and Foolish

    July 24, 2014 - No Comments

    I can see them now – Christoph and Jed – sitting with a Chief Marketing Officer to make a passionate pitch for a sweeping, brand-oriented advertising campaign. Human factors motivate

  • 5 E-Books to Help Your Company Refine Its Marketing Strategies

    July 17, 2014 - No Comments

    Guest Post:  Ashley Ryan, Account Assistant, Strategic Communications Group, Inc.   Digital marketing, content creation, social media, search…it all moves so fast. This is perhaps the first thing I have

  • Ferris Bueller and the 3Es of Content Creation

    July 16, 2014 - No Comments

    In the 1986 movie Ferris Bueller’s Day Off, the lead character played by Matthew Broderick explains to his pals, “Life moves pretty fast.  If you don’t stop and look around

  • An Extreme Act of Un-Kindness

    July 7, 2014 - No Comments

    As a child, teenager and young adult my mom repeatedly counseled my brother and I to always leave people smiling – regardless of how they treated you. I have failed

  • Bringing Structure to the Complex World of Marketing Automation

    June 10, 2014 - No Comments

    Many marketers are intimidated by the comprehensive features and functionality built into automation platforms from Oracle Eloqua, Marketo, Pardot, Hubspot, ExactTarget and others. It’s understandable, right?  Communications professionals have historically

  • McCormick Gets Cookin’ with Content, Digital and Social

    May 30, 2014 - One Comment

    Jennifer LaFrance’s life is an Old Bay journey. The director of digital communications for the US Consumer Products Division at McCormick is responsible for content marketing, social and digital programs