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  • Washington Post’s Weymouth Talks the Business of News

    March 5, 2014 - No Comments

    When Amazon founder and billionaire Jeff Bezos consummated the deal to acquire the Washington Post last August there should have been a cascade of cheers from the newsroom. No longer

  • Crossing the “Last Mile” in Content Marketing

    February 26, 2014 - No Comments

    I often compare the sales enablement component of Strategic Communications Group’s (Strategic) client campaigns to the last mile that has historically bewitched cable, television, telecommunications and Internet providers. For telcos,

  • Content Marketing Insight from a Former Journalist

    February 14, 2014 - No Comments

    Nearly five years ago I penned a blog post entitled An Open Letter to the Unemployed Journalist in which I contended the shift in influence from traditional sources of credibility

  • Self-Discovery from Coaching Rising Stars

    February 7, 2014 - No Comments

    Historically, I have invested limited time mentoring and nurturing colleagues.  I realize it’s often an expectation of the CEO role, yet I just don’t have the mindset or patience for

  • How to Avoid “Wasteful Futility” in Content Marketing

    January 29, 2014 - No Comments

    Pundits and prognosticators share a common view about how corporate and field marketers will allocate resources this year.  Marketers are all in when it comes to content creation. The rise

  • Lovin’ Jimmy Kimmel on Accenture

    January 16, 2014 - No Comments

    When speaking with a client about how to craft a compelling and engaging content strategy that will attract high value readers, I often refer to the three-part methodology employed by

  • The Perils and Pearls of Thought Leadership

    January 9, 2014 - No Comments

    Thought leaders have thoughts.  It’s this predictive, engaging and often provoking insight that is the foundation of a successful content marketing program. That’s straightforward, right? So, why is it such

  • Very Best Of: 5 Most Popular Reads in 2013

    December 20, 2013 - No Comments

    I recently visited with my 99-year-old grandfather and asked him if it had been a good year.  His reply, “I’m still here, feeling good and looking forward to the big

  • 5 Best Practices to Rev Up Lead Generation

    December 11, 2013 - One Comment

    Each holiday season I express my appreciation to family and friends for the many joyous and wonderful aspects of my life – personal and professional. This year I’m particularly thankful

  • The Two Cs that Derail Native Advertising

    December 2, 2013 - No Comments

    UBM Tech calls it Create.  Forbes Media dubs it BrandVoice.  And Time Inc. refers to it as Watercooler Live. If you’re a publisher, a native advertising service is the hot