With a dozen client campaigns in play, the team at Strategic Communications Group (Strategic) identifies a myriad of best practices and relevant trends. Of course, we then make it a priority to share with the marketers who we work for with the goal of enhancing the success and impact of their own efforts.
A review of the content Strategic has developed and published during the past week reveals five interesting and high value best practices.
1. Publish content in multi-media formats to grow community and engagement
Podcast: Focus for 2016 – Wireless and Data Analytics Forefront for Government Agencies
Jim Smid, CTO, Iron Bow Technologies
2. Repurpose thought leadership content from corporate sources to maintain a publishing schedule…at a low cost
Microservices vs Service Oriented Application: Who Can Tell the Difference?
SoftwareAG
3. Profile your subject matter experts for executive visibility (and personality)
Meet Mike Dye – CTO for Civilian Agencies and Master Home Builder
NetApp
4. Appropriately promote solutions by tying to industry trends
Hey Amazon, We Are Paying Attention
Comstor
5. Integrate your content creation strategy with traditional lead generation activities, such as events
RSM’s Chuck Carr Discussed Corporate Growth in the Mid-Atlantic Region
Association for Corporate Growth