Late summer is often for reflection as marketers gear up for the fall sprint. Your company’s annual revenue projection is within reach, yet demand generation activities need to deliver big time results in the coming weeks.
Inside sales is hungry for leads. The channel is ready to chase new opportunities. Enterprise reps want account insight and intelligence. It’s “go” time.
Here are three, easy to implement best practices you may want to consider:
- Is a white paper, case study or research report suffering from lack of interest and few downloads? Try putting the topic in context. One of Strategic Communications Group’s (Strategic) editors ties this focus report about technology preferences to the government buying season.
- What is a sure-fire way to validate a bold industry prediction? Back it up with hard numbers, of course. Pitney Bowes Software supports its contention that chatbot technology will reshape how insurance claims are processed by citing Amtrak’s $1M savings with a comparable application.
- Has your content marketing program become flat and stale? Spice things up for your subject matter experts, customers and prospects with video. Oh yeah, it doesn’t have to be a Hollywood production to resonate. A field sales leader at SYNNEX tells his company’s digital transformation story in this video.
Interested in additional ways you can elevate the impact of your demand generation and content marketing efforts? Join the more than 300 marketers who are members of the Modern Marketing Today LinkedIn group.