Business-to-business and public sector marketers face a chaotic landscape.
The implementation of marketing automation technologies, content creation for digital and social channels, and the analysis of big data present exciting (and scary) prospects.
A joint study recently conducted by the Business Marketing Association and Forrester Research found that 97 percent of marketers are now responsible for directing initiatives they have never worked on before. One out of three study respondents said they feel overwhelmed.
Adding to these dramatic changes is the requirement for marketers to more closely align their programs with the tactical activities of the sales and channel organizations.
Marketing had historically been a job defined by creativity and communications. Today, the role also includes technologist, analyst and sales enabler.
On Thursday, June 27th at 11:30 AM EST, Strategic Communications Group (Strategic) will host a Webinar to explore best practices for sales and marketing alignment. I’ll be joined by two exceptional panelists:
Nicole Gillen, Vice President, Marketing & Inside Sales at 3Pillar Global
Marge Murphy, President, Acadia Lead Management Services
It’s within the context of sales/marketing integration, that our panelists will discuss their adoption of marketing and analytic technologies, as well as their investment in content creation programs.
Please join me on June 27th for what will be a fast paced and informative discussion. You can register for free at this link: