I am heading into my fifth year publishing this blog. Each year brings new experiences, best practices and lessons learned that I’m able to share with Strategic Communications Group’s (Strategic) clients.
2012 started with the transition from the hosted Blogger platform to the WordPress environment. The blog was formally branded “Strategic Guy,” and I consolidated my social footprint and thought leadership articles for trade magazines in a single site.
I also introduced editorial series such as “Three Questions For” and “All About Experience.” Strategic’s relationship with marketing automation software leader Eloqua and my presentation at the company’s annual user conference in November served as the inspiration for All About Experience.
During the past 12 months, this blog attracted more than 10,000 readers who, on average, viewed nearly two pages of content per visit. In November and December, nearly half of my readership were return visitors.
Nice validation of the quality of the content!
My promise in 2013 is to continue to take on the issues, topics and trends that are meaningful to corporate marketers and sales professionals. I will share my honest opinion, even if it gets me into trouble sometimes.
Included below are links to the three most popular posts of the year based on readership.
Have a wonderful holiday season!
As Strategic Communications Group (Strategic) has matured its business-to-business and public sector focused “social media for sales” programs on behalf of clients like Pitney Bowes, Polycom, British Telecom (BT), Intelsat, Blue Coat Systems, Mandiant and others, we have recognized that a lead generation expectation simply isn’t realistic.
Lead introduction though is achievable and, in my opinion, of equal (if not greater) value in a business-to-business and public sector context. That’s because the majority of vendors sell multimillion dollar, enterprise solutions to executive level decision-makers.
An exclusive interview with Angela Smith (Senior Marketing Lead) and Matt Jacobson (Digital Marketing Lead) of Runzheimer International about how their company is utilizing Eloqua’s marketing automation solution to drive lead generation and lead nurturing programs.
The recently published Washington edition of SmartCEO magazine features an article entitled “Work Wonders: How to Convince Your Employees that a Little Hard Work Never Hurt Anyone.” The gist of the article is that if a CEO embraces a long, arduous work schedule – often to the detriment of their personal life – than the company’s employees will do the same.
This work at all costs, at all times mentality is as dated and out-of-touch as the three martini lunch, boys will be boys vibe of the 1960s. It’s silly, foolish, unproductive and, worst of all, completely insulting for employees who are smart, focused and committed to their professional achievement.