As my profile as a contributing writer and columnist for publications like the Washington Business Journal, WashingtonExec and Govwin has increased, my Email inbox has become overrun by off-target, blast pitches from PR reps.
Here are two missives that arrived this afternoon:
Dear Marc Hausman:
Gift Box Productions, in conjunction with Triple Horse Studios (who brought us Courageous), begins work in February on Georgia Justice – a movie based on the real life experiences of author Jackie Carpenter; a mother who believed her faith in God was impenetrable until her son was arrested for felony murder and she realized it didn’t even come close to measuring up. Georgia Justice, scheduled to be released in the fall, proves to be an on-the-edge-of-your-seat rendering of Jackie’s nightmare journey from his arrest until the day the jury reached a verdict.
Please read the following press release and let me know if I may schedule an interview with this remarkable woman whose ultimate faith bridged the gap between Cell Block A and a miracle. Thank you.
Hi, I thought you might be interested in learning about the nation’s leading book promoter, Planned Television Arts, turning 50 – and its new name: MEDIA CONNECT.
Nation’s Leading Book Promoter, Planned Television Arts, Celebrates 50Years;
Re-launches as Finn Partners MEDIA CONNECT to Reflect Expanding Capabilities
New York – February 29, 2012 – What do Jon Stewart, Jodie Foster, Pier 1 Imports, Motel 6, Tom Cruise, Taco Bell, Rosie O’Donnell, The Rolling Stones, and Planned Television Arts (PTA) have in common? They all turn 50 years old in 2012. PTA, one of the nation’s premier and largest book publicity firms, today marked its golden anniversary by launching its new name, Finn Partners MEDIA CONNECT.
Whether it is a blog post, public relations pitch or traditional advertisement, the tenets of effective communications remain constant:
1. Know your audience
2. Tailor your message
3. Adhere to the three Es – engage, educate and, when appropriate, entertain