“It’s a dog eat dog world and I am wearing milk bone underwear.”
The character Norm Peterson on the TV sitcom Cheers was known for his rumpled demeanor and timely quips. His playful underwear jab probably resonates with today’s marketer who may feel like a bite has been taken out of their back side.
Why?
Expectations have changed. Once primarily a creative endeavor, corporate, product and field marketers are now held accountable for measurable outcomes and top line revenue growth. In fact, a recent study by Accenture found the top marketer is the first to be fired when a company fails to hit its projections. Not sales. Not product. Marketing.
Data driven marketing…the buyer’s journey…connecting brand to engagement…ultimately, the nomenclature is irrelevant. What is absolutely apparent is your customers, partners, colleagues and shareholders demand more from you.
Oh yeah, and this accountability arrives in an environment where budgets are constrained. Like Peterson said on Cheers, you are sporting milk bone underwear.
In 2017, Strategic Communications Group (Strategic) has repositioned to help our clients thrive in this landscape. Our new website reflects our approach, which includes:
Buyer Communities: Digital spaces we create for your brand to consistently deliver a thought leadership message and feed the sales funnel.
Digital Insights and Metrics: We help you move from traffic numbers to buyer insights from your digital assets, and understand how your buyer communities stack up against other brands across multiple industries.
Marketing and Sales Training: Our market insight and sales training programs help you motivate sales teams to action, arming them with timely and meaningful customer intelligence.