A primary role of the modern marketer is to help their organization tell a compelling, insightful and persuasive narrative to customers, prospects, partners, employees and shareholders.
Delivery of this narrative continues to shift to online, digital and social environments, which are content-centric, typically less expensive than traditional advertising outlets and, most important, offer a higher level of measurability. My firm – Strategic Communications Group (Strategic) – has staked its future on the integration between content marketing and sales enablement.
Yet, there remains significant (and unique) value in participation at industry conferences, events and trade shows. It allows a company’s executive team, sales professionals and marketers to interact and engage directly with key stakeholders.
People do business with, invest in and work for companies they know and trust. That’s called a relationship. And it is in-person interaction and the resulting intimacy that serves as the foundation of a connection.
That’s why Strategic will have a profile presence at the Mid-Atlantic Marketing Summit. Scheduled for April 24 at the USA Today/Gannett headquarters in McLean, Virginia, this event brings together more than 400 marketers, communications professionals and media representatives for discussions about industry trends and best practices.
Our participation at Mid-Atlantic Marketing Summit includes:
1. A keynote presentation by me entitled “Intersection Point: Where Content, Social and Sales Collide.” I’ll expand on the best practices I shared during my well received keynote last year at the Inbound Marketing Summit in Boston.
2. A panel discussion I’m hosting with four exceptional corporate marketers, including:
-Juli Zeffert, Iron Bow Technologies
-Helena Brito, FireEye
-Kate Slonaker, Privia Health
-Stacey Piper, ICF International
3. A special editorial section in Modern Marketing Today that will publish exclusive interviews with speakers, sponsors and attendees.
Drop me a note if you also plan to participate at what I anticipate will be the must-attend event in the region for corporate marketers and communications professionals. Perhaps we can meet-up for a few minutes. That’s how relationships form.