The foundation of an effective content marketing strategy is about providing readers with access to insight (or individuals) they cannot find anywhere else on the Web.
Here’s an example. In its reporting of Microsoft’s acquisition of LinkedIn, CNET quotes two financial analysts who put the rationale for the deal in a broader context.
“We think LinkedIn’s data set is one of four unique data sets on the web: Google (intent), Facebook (demographics), Amazon (purchase history) and LinkedIn (B2B),” said Evan Wilson and Tyler Parker of Pacific Crest Securities