Imagine if four months after your start-up unveiled its new service you had more than a million customers, each paying $9.95 a month. Business journalists at USA Today, New York Times and others splashed your name in the headlines. Long-entrenched competitors viewed you as the ultimate industry disruptor
The future would be bright. Or would it?
This scenario is playing out today for movie subscription service provider MoviePass. For a simple, low-cost monthly fee, a person can head to any theatre and see one movie every day. The theater operator gets paid full price by MoviePass for each admission, which is often double the cost of the subscription fee.
The business model of losing money on every customer transaction is certainly flawed. Just ask Independence Air, the low-cost airline that soared its way to bankruptcy in the mid-2000s.
Yet, Mitch Lowe, MoviePass’ CEO and the co-founder of Netflix, believes “the real treasure in this venture is the trove of data about consumer tastes and habits.”
Ah…there it is…the analytics. Big data is core to the business model of global innovators like Uber, Facebook and Google. Intelligence and insight helps organizations make more informed decisions and achieve competitive advantage.
At Strategic Communications Group (Strategic), we deliver a “big data” play for business-to-business and public sector marketers. The analytics gleaned from our online buyer communities helps you:
-Identify prospects who express interest in your company’s solutions
-Direct inside sales and channel resources
-Select offers to include in Email marketing and other lead generation activities
Plus, we have a product initiative in the works that will deliver on-demand access to customer and prospect data via a simple, easy-to-use Web environment.