Hello from Boston.
Yesterday, I delivered a keynote to more than 200 marketers entitled “Be Heard in a Crowd: How the Right Content and Social Strategy Will Drive Sales.” My presentation was based on the five best practices I outlined in this video produced by the conference organizers.
You can follow highlights from the show on my Twitter feed and at this special section on Modern Marketing Today.
While on the plane, I had an opportunity to read the September 16 issue of BtoB Magazine, including an article authored by Kate Maddox about the tactical priorities business-to-business marketers have set in their 2014 planning. The planning and budgeting story for the coming year is defined by: marketing automation technology, content creation, social media and mobile.
Here are a couple of quotes from marketers who interviewed for the article:
“A lot of our emphasis in 2014 will be on partner enablement – how do we increase the number of people telling our stories, from business partners to systems integrators to OEMs.”
Jonathan Becher
Chief Marketing Officer
SAP
“Content marketing and social media will be top investment areas for Avaya next year. I’m looking to put more money toward brand journalism and other aspects of content marketing.”
Mark Wilson
Chief Marketing Officer
Avaya
“Another priority is expanding content used for marketing, such as blogs, which are written in-house or by agency partners.”
George Stenitzer
VP, Communications
Tellabs
