A visual image makes things memorable.
Here is an example. In England during the 19th century doctors were less than reliable when it came to declaring someone dead.
For that reason, people were often buried with a cord inside their casket attached to a small bell hanging above their grave. If they happened to wake up, they could give that cord a tug to alert bystanders that they were alive.
Two hundreds years later we still use expressions like “dead ringer” and “saved by the bell.”
The take-away for marketers is to think visually to present a compelling value proposition or credible differentiation for your company.
This isn’t custom photography or a snappy illustration. It is about the power of words and the ability they have to paint a picture in the mind of your customers, prospects, partners and influencers. You’ll cut through. You will stay top of mind.