My son is a baller. Cross-over dribble moves…step back jump shots…drive and dish…he works on and takes pride in every aspect of his game.
Recently, his basketball team captured the prestigious Potomac Valley League basketball championship. This led to a flurry of interest and an invitation to join one of the top programs in the area.
I just downloaded and printed the 28-page playbook for his new team. Oh yeah, did I mention my son is only 9-years-old?
Everything today seems more complex and intense – in athletics, in life and in business.
Remember when sales were two people forging a relationship based on a mutual value and then defining a way to work towards shared success. Now, there are a myriad of technologies, tools, platforms and methodologies marketing and sales professionals can employ to capture revenue.
Like that 28-page playbook for a group of 3rd graders, it feels so overwhelming.
This Wednesday, March 18 at 11:30 AM ET I host an exclusive Q&A with Jessica DeCianno, Senior Director of Marketing at CrowdStrike. Jessica’s a rock star and has helped this fast growth cybersecurity vendor accelerate growth through Web programs, content marketing, social media engagement, search engine optimization, digital and CRM.
Yet, despite employing multiple channels of communication, there is a simplicity and clarity to her programs that is both refreshing and effective.
I invite you to join me this Wednesday morning for a discussion of best practices. You can learn more about the event and register at this link.