The sophisticated, feature rich marketing automation solution from Eloqua helps organizations put in place scalable programs for lead generation and nurturing.
Yet, I also believe the human element involved in sales and marketing is critical and something that simply cannot be automated — especially in a business-to-business or public sector environment.
Relationship building to establish trust and confidence is an imperative. And that’s something created over time through leadership, honesty and integrity.
Here is a wonderful example from the world of sports. While Tim Tebow’s abilities as a football player can certainly be debated, his standing as an exceptional person is beyond reproach.
If football fails to pan out for Tebow, he will make a wonderful marketer or sales professional.
I’m not a huge Tim Tebow fan as a football player but what he did on Monday night makes me a huge Tim Tebow fan as a person. The Jets quarterback called Matt Hardy – one of the two survivors of Saturday’s Northway crash that left two others, Shen football player Chris Stewart and Shen softball standout Deanna Rivers dead.