The turn of the millennium was a grand time indeed.
Still shy of my 30th birthday, Strategic Communications Group (Strategic) was on a wicked role. Clients were fairly easy to come by. Sales jumped every quarter. And we had plans to expand the business into new geographies like Philadelphia, Atlanta and Boulder.
Why select those cities? Heck, why not?
The NASDAQ stock correction in March 2000 and related rupture of the dot com bubble dashed those lofty expectations.
Strategic’s business retrenched and we found comfort in the stability of post 9/11 corporate and financial communications work for government contractors.
The evolution of our business since 2008 has been as thrilling as Disney’s Rock and Roll roller coaster . From public relations…to social media marketing…to integrated content marketing and sales enablement…and…now…Web2Sales.
We have reinvented our core and infused innovation in every facet of service delivery. Yet, the client base has remained static in its maturity and stability.
I even subscribed to an unwritten rule that precluded us from representing a company that lacked a clear and sustainable track record of revenue generation. No emerging growth shenanigans here!
Well, the time has come to scratch away that rule. There are market segments that ripple with an entrepreneurial enthusiasm that is both infectious and unrelenting.
Cloud, cybersecurity, health IT and network infrastructure are areas of accelerating customer and investor interest. Strategic has been fortunate to play in these markets via our work for global brands. We’re now diving back in through representation of start-ups such as DivvyCloud and Authomate.
The Web2Sales value proposition of more quickly identifying and nurturing sales prospects is relevant and meaningful to these growth-driven companies.
Plus, we have the dot com collapse sting seared in our psyche. It makes our work smart and savvy.