Recently, our editorial team had the privilege of connecting with Joe Chernov, Vice President of Content Marketing at Eloqua. Joe was able to provide insights on his role at the company and discuss some of the valuable content that he and his team develop to produce results.
This week, we were able to connect with Jocelyn Brown, Senior Director of Account Management at Eloqua. Jocelyn spoke with us about her role in managing client relationships and shared her excitement on the upcoming Eloqua Experience 2012 user conference in November.
Can you provide us a little background on your role at Eloqua?
I’ve been with Eloqua for almost six years and currently serve as the Senior Director of Account Management. I work with a team that helps large global enterprises experience success with our solutions.
In order for our team to achieve success, we must ensure that best practices in revenue performance management (RPM) are being shared and implemented for these large companies.
I’m always impressed on how our customers are able to change the way that they go to market as they get our solution off the ground. I have great respect for what they are able to do and love helping these large organizations be more efficient with our marketing automation software, which in many aspects, is part of the client’s larger picture of modernizing their marketing.
Are you hosting any sessions at the upcoming Eloqua Experience 2012 event? And what are you most excited about?
This year I will be running the “Imagine It” track, which will feature several distinguished speakers providing valuable information around the strategies behind modern marketing. I have the privilege of coordinating with the speakers and making sure that the content will speak to our customer base.
In terms of what I’m most excited about, I would say that I’m looking forward to catching up with folks who I don’t get to see often. I’m also extremely excited to meet the members from our highly active Topliners Community that I have been sharing a dialogue with over the past year. This community of marketers and fellow Eloquans – serves as a great networking tool leading up to the event, something that was not available or as big in years past.
What do you recommend corporate marketers check out at the user conference?
The event itself is a great experience for any corporate marketer to attend as tons of great information is shared. Also, the event is a great place to network as we draw out so many corporate marketers from companies all over the world.
Aside from the valuable content shared and networking, I would definitely recommend marketers to check out the Markie Awards. The Markies are prestigious awards you could consider to be along the same lines of an actor winning an Emmy – the statues are equally heavy.
The Markies are extremely competitive and the awards provide great recognition. I feel that these awards highlight excellence for some of the most thankless work by marketers. We give out 20 or so awards to marketers in categories that aren’t your typical ones such as Data Clean House, Lead Scoring and Sales Impact.