Earlier today I hosted a fast paced, engaging and informative Webinar that featured Karen Borosky, an accomplished field marketer at NetApp (Nasdaq: NTAP). Our topic of conversation: Integrated Marketing in a Digital, Search and Social World.
Karen shared a number of best practices her company employs to increase awareness in the public sector and more quickly identify “sales ready” leads.

She also talked attendees through her company’s GovDataDownload program, which integrates content marketing, social media, search and digital communications.

In the next few days, my firm will publish a recap of today’s Webinar on Modern Marketing Today. In the interim, here are three quotes from Karen that resonated with me.

“We (NetApp) view subject matter experts as a brand of our own.”

“The customer buying cycle segments into three phases: discover, consider and decision. We make our marketing programs to each phase.”

“There is no way to grow as a marketing organization if you don’t try and experiment with new things.”