While the title on my business card reads president and CEO, for the past 17 tears I have held a sales job.
My primary responsibility is promoting Strategic Communications Group (Strategic), its capabilities and track record to existing and prospective clients, my colleagues and potential new hires.
I speak and network at events. I blog. I participate in online communities. I ask clients for referrals. I pick up the phone and call on individuals and companies I find of interest. And…yes…sometimes those calls are even cold.
It’s for this reason I am incredibly tolerant of sales reps who contact me. If they’ve done their homework about Strategic, can articulate how they can help us be more successful and are engaging in their style, I happily give a listen and entertain a meeting.
While I am enthusiastic for and supportive of sales handled professionally and responsibly, I am equally intolerant of the lazy approach employed by many in the sales field.
Included below is a message I received via LinkedIn from someone I do not know who requests my time so I can learn more about his business. OK…it’s a cold outreach, yet the topic is relevant so I decide to give the message a read.
I quickly realize that LinkedStrategies.com’s CEO is actually too busy or too important to spend time with me. Rather, his goal is to push me off to someone else in his organization to have that conversation.
He then adds to the insult by offering me the privilege of sending him an invitation to connect on LinkedIn.
I don’t know Nathan Kievman or his company. He may very well be a stand-up guy and his organization may be a true innovator. At this point, I do not care.
That’s because what Nathan does not understand is that sales (and marketing) is truly about the relationship. The services we provide or the products we offer are merely what we do. Business is consummated based on trust.
That requires an investment in time, as well as a sincere interest in the professional success and well being of your clients, partners and prospects.
My name is Nathan Kievman. I am the CEO of LinkedStrategies.com and I would like to introduce you to Laura on my team to discuss a program we offer called the LinkedIn Business Accelerator.
We are a boutique Social Media Lead Generation Agency and have generated more than $12 Million dollars for our clients in the past year implementing our strategies.
We have extensive experience generating successful campaigns for clients, having distributed over two million communications to date with an average response rate of 6% on our initial communication. Many clients have experienced between 50 to 300 pre-qualified and pre-screened prospect appointments in as little as 30 days. It’s fast, easy, and simple to get started.
Laura on my team can share more if you are interested. Seems to me you would be a good fit for us so I wanted to reach out.
Please send me a couple of times that could work for you and my assistant or I will follow up with a confirmation or alternative proposed times to talk with Laura.
If this isn’t for you, no problem, but please let me know either way. Also feel free to send me an invitation to connect, would be happy to connect here on LinkedIn regardless.
Wishing you well and have a great day!