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Getting Real at Inbound Marketing Summit San Francisco

This past Wednesday I hit the stage at the Inbound Marketing Summit (IMS) in San Francisco with a fury one attendee described as akin to a caffeinated ferret.

For me, the comparison is a wonderful and appreciated compliment.  That’s because during the past few years I have honed a speaking style I define as real-world and practical information wrapped in a cocoon of entertaining enthusiasm.  I energize a room with insight.

In the the past 12 months I have taken this brand of presentation to Eloqua’s North American User Conference, TEAM Polycom, Pitney Bowes Software’s Annual Sales Kick-Off, Human Resource Leadership Forum and now IMS.

Entitled “Driving Pipeline in a Field Sales Environment,” my talk was organized into four segments:

1.  Set the stage with humor.  I shared an entertaining anecdote from a new business presentation I gave last year to establish interest in my topic:  how to align content creation and multi-channel promotion with measurable sales metrics.

2.  Define the market environment for context and relevance.  I dove into two significant trends – the enlightened buyer and a shift in influence to social networks – to establish why inbound marketing is such a meaningful endeavor.

3.  Share best practices each attendee can execute.  A conference presentation is absolutely not the time to sell Strategic Communications Group’s services.  Rather, I talked through five steps each attendee to elevate the impact of their content marketing programs. -Build a user friendly blog or micro-site –Think like a publisher when crafting content -Promote through multiple channels (social, search and digital) -Align with sales -Study analytics for insight and intelligence

4.  Illustrate with real-world examples.  I referenced three client programs to validate the credibility of my suggested best practices.

–Engage Today for Pitney Bowes Software

–The Modern Network for Juniper Networks

–Transformative Health for GetWellNetwork  

So…how did I do? The on-site and social feedback has been way positive.  I added a myriad of new Twitter followers from the audience, as well as a set of exceptional LinkedIn contacts.

And the tweets…well…check out a few below.

 

 

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Best Practices to Tackle a Chaotic Marketing Landscape

Business-to-business and public sector marketers face a chaotic landscape.

The implementation of marketing automation technologies, content creation for digital and social channels, and the analysis of big data present exciting (and scary) prospects.

A joint study recently conducted by the Business Marketing Association and Forrester Research found that 97 percent of marketers are now responsible for directing initiatives they have never worked on before.   One out of three study respondents said they feel overwhelmed.

Adding to these dramatic changes is the requirement for marketers to more closely align their programs with the tactical activities of the sales and channel organizations.

Marketing had historically been a job defined by creativity and communications.  Today, the role also includes technologist, analyst and sales enabler.

On Thursday, June 27th at 11:30 AM EST, Strategic Communications Group (Strategic) will host a Webinar to explore best practices for sales and marketing alignment.  I’ll be joined by two exceptional panelists:

Nicole Gillen, Vice President, Marketing & Inside Sales at 3Pillar Global

Marge Murphy, President, Acadia Lead Management Services

Nicole Gillen, 3Pillar Global’s VP of Marketing and Inside Sales.

It’s within the context of sales/marketing integration, that our panelists will discuss their adoption of marketing and analytic technologies, as well as their investment in content creation programs.

Please join me on June 27th for what will be a fast paced and informative discussion.  You can register for free at this link:

Get With the Program:  How Sales and Marketing Integration Can Change Your Business

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Social Recruitment: Be a Resource for In-Demand Workers

I have long subscribed to the business belief that revenue cures all ills.

Delivery of service, operations, finance and administration processes can be figured out as long as the top line is stable and growing.

Accordingly, Strategic Communications Group (Strategic) focuses the vast majority of its work to help clients identify sales leads, nurture prospect relationships, capture deals and grow existing customer accounts.  The return on investment from our programs is clear and compelling.

Yet, I also recognize the requirement all organizations have to hire and retain the most qualified and culturally aligned employees.  Whether it’s a product or service company, it is the people – rather than a business model – who ultimately deliver on the promise.

Can Strategic’s approach to content creation; distribution through SEO, social networking and marketing automation; and sales enablement apply in a human resource and recruitment environment?

I’ll answer that question during my presentation to the HR Leadership Forum the morning of Friday, March 8 in Arlington, VA.

I have included below a description of my talk which I promise will be both informative and entertaining.  In fact, I plan to incorporate some appropriate content from my stand-up comedy work.

Register at this link and please be sure to say “hi” on March 8.

 

The Credibility Shift: How Organizations Can Improve Recruitment and Retention through Content Creation, Social Distribution and SEO

There is an ongoing and sustained shift in influence from traditional sources of credibility, such as the business press, trade journals, analyst firms and industry conferences, to the conversations and dialogue that define social networks and online communities.

This realignment has opened a new and relatively untapped opportunity for HR and recruitment professionals who seek to attract and retain specialized and talented employees, especially in areas related technology, information security, healthcare and defense contracting.

How can you effectively position your company as a resource for in-demand job seekers? And is there a way to integrate social media into your recruitment efforts using an approach that is meaningful and measurable?

Please join the HR Leadership Forum for this exclusive presentation and discussion led by Marc Hausman, social media marketing consultant and president/CEO of Strategic Communications Group.

Marc’s clients include market leading brands such as Microsoft, Pitney Bowes, Juniper Networks, Polycom, Intelsat, Blue Coat Systems, immixGroup, Iron Bow Technologies, GetWellNetwork, among others.

Register Here:  https://hrleadershipforum.org/membership/index.php/event/15

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Welcome to the World of WordPress

I use to love me some Plurk.

It’s true…my initial foray into microblogging more than four years ago was in the Plurk community.  I assessed a handful of viable platforms, including Jaiku, identi.ca and a relatively unknown site called Twitter.

Once the microblogging platform of choice.

Why go with Plurk?  I liked the visual icons that enabled the user to express emotions and concluded that this community was poised for a dramatic rise in size and relevance.

Within 12 months I jettisoned my Plurk presence and embraced Twitter.  The market picked its winner and Twitter now reports more than 300 million users.   Plurk declines to report the current size of its community.

On November 25, 2007 my “Strategic Guy” blog was introduced with a post entitled CEOs Talk PR.  I stood up this executive thought leadership site on the Blogger platform because of its ease of use and ability to positively impact search engine optimization.  (Blogger is owned by Google.)

And now 400 posts later I leave behind Blogger for WordPress.  The reason for my switch is the enhanced functionality offered by WordPress because of the open source community that continually develops, refines and maintains its features.

Welcome to the all new Strategic Guy blog!

You’ll find on the site my perspective on industry trends, issues and developments related to social media, public relations, sales methodologies and corporate culture.  It will be original content and I’ll never shy from expressing an opinion.

Please also check out my “Lifestream” which is an aggregation of my Twitter, LinkedIn and Facebook updates.

And finally, I’ll update the blog site with links to my articles published in the Washington Business Journal, WashingtonExec, Govwin, DC Techsource and Social Media Today.

I write about corporate strategy, the Washington, DC technology community, social media, public relations and marketing.  Plus, my columns in Govwin and WashingtonExec profile top level professionals and their innovative approach to business and life.

My Clients

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