It is to celebrate the curiously creative…the offbeat dreamer…the unusually eccentric. While few were aware January 10 was Peculiar People Day, its spirit is profound and meaningful for an organization that aspires for greatness.
Business cherishes mediocrity. Structure, bureaucracy and process combined with the innate desire for stability creates a landscape of same-ness.
Steve Jobs observed, “Because the people who are crazy enough to think they can change the world are the ones who do.”
Think about it. Does your company have any craziness? Or is it a torturous routine of meetings, calls, emails and correspondence that lead to little, if any, innovation?
You’d think marketers would be the champions of the peculiar. Creativity is our hallmark. Embracing the unexpected our badge.
Yet, most of us sit fat and frothy. We are willing to do just enough to get by. Our campaigns a regurgitation of years gone by.
I am tempted to argue that Strategic Communications Group’s (Strategic) Web2Sales methodology is the cure all. That it will allow you to usher in a wonderfully fresh era of peculiarity. That would be an overstatement.
Yet, I do believe that forward thinking marketers embrace the expectations of today’s enlightened buyer and the program accountability conferred by analytics. Web2Sales is an important step down this path.