Earlier this month I took the stage at the Mid Atlantic Marketing Summit for a keynote presentation and to host a panel of corporate marketers.
The topic of our discussion: Web2Sales – Hot Marketing Trend or Unfulfilled Hype?
Check out the video below for more insight on the four best practices to create, execute and evaluate a Web2Sales campaign:
- Be tactical
- Collaborate with sales
- Think like a publisher
- Intersect with technology