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March 19, 2014 by Marc Hausman

My New Book for Modern Marketers

It happened to me last year at industry conferences in San Francisco, Boston, Orlando and Vancouver.  I stepped off stage after a presentation and audience members asked where they can buy my book.

“I don’t have a book,” I’d say.  To which they would respond, “Maybe you should.”

I’m thrilled to share that my first ever professional text is now available.  The book is entitled The Intersection Point: Where Content, Sales and Social Collide and it’s available for download at no cost at this link.  You don’t even need to register to receive the book as a PDF.

The Intersection Point is an easy and informative read about how companies create engaging, thought leadership content, and then put it to work to support tactical sales activities.  I’ve also included exclusive interviews with a few of the most respected corporate marketers and consultants in the industry.

Take a read…let me know what you think.

 

Video of my keynote address at the Inbound Marketing Summit in Boston in October 2013 – Be Heard in a Crowd: How the Right Content and Social Strategy Will Drive Sales.

Filed Under: Articles, Uncategorized Tagged With: blogging, content creation, content marketing, lead generation, lead nurturing, Marc Hausman, marketing automation, modern marketers, modern marketing, sales enablement, social media marketing, Strategic Communications Group, The Intersection Point

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