Having a spent the initial 20 years of my professional career working in public relations, I have long been enamored by the power and influence of the well constructed sound bite. It has the ability to shape our perceptions, tailor our thinking and leave an indelible impression.
I’ve spent many an hour huddled with many a corporate executive on a mission to find the perfect set of words to describe a concept, technology or product. Rather than sound bite, I prefer to use the phrase “power statement.” That is so much more action oriented, right?
This morning I stumbled across a wonderful power statement in this New York Times article about Amazon’s Web services.
Daniel Gross, a 20-year-old technology entrepreneur, uttered this gem when explaining why his start-up utilizes the less expensive and more flexible cloud computing solution from Amazon, rather than purchasing its own computer servers.
I don’t even know what the ballpark number for a server is — for me, it would be like knowing what the price of a sword is.
The ability to articulate a concept in a unique and memorable fashion remains a highly desirable and important skill.