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3Pillar Global Goes "Live" with Digital Growth Insights

There is a set of criteria I use to assess the value and ROI Strategic Communications Group (Strategic) can deliver to a prospective client.

Is the prospect in a market space that has momentum?  Do they have a track record of successful delivery of products or services?  Are their marketers experienced?  Who are their subject matter experts?  Does the company have a well organized sales organization?

Perhaps most important thought is the prospect’s ability to clearly articulate its sales priorities and metrics.  Tell me who you sell to, why they buy, the competitive environment and the current standing of the sales pipeline (i.e. where are the opportunities and the challenges).

It’s with this critically important direction that Strategic can effectively align content creation, multi-channel promotion, and analytics and intelligence to best achieve measurable sales outcomes.

3Pillar Global is a welcome find as a client.  In addition to meeting our evaluation criteria, they have appropriately challenged us to collaboratively outline a program that will accelerate their business on multiple fronts – credibility, thought leadership, executive visibility and sales enablement.

Today, 3Pillar Global announced the launch of Digital Growth Insights, an online magazine that provides a unique perspective on corporate strategy and product innovation.  When you have a moment, visit the site at this link and check out the articles we have already published.

Do you have an interesting topic idea?  Has your company put in place an innovative product approach or initiative?

If so, I encourage you to get in touch with Digital Growth Insights’ editors.  We’re looking for thought leaders and innovators to profile.

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3Pillar Global Goes “Live” with Digital Growth Insights

There is a set of criteria I use to assess the value and ROI Strategic Communications Group (Strategic) can deliver to a prospective client.

Is the prospect in a market space that has momentum?  Do they have a track record of successful delivery of products or services?  Are their marketers experienced?  Who are their subject matter experts?  Does the company have a well organized sales organization?

Perhaps most important thought is the prospect’s ability to clearly articulate its sales priorities and metrics.  Tell me who you sell to, why they buy, the competitive environment and the current standing of the sales pipeline (i.e. where are the opportunities and the challenges).

It’s with this critically important direction that Strategic can effectively align content creation, multi-channel promotion, and analytics and intelligence to best achieve measurable sales outcomes.

3Pillar Global is a welcome find as a client.  In addition to meeting our evaluation criteria, they have appropriately challenged us to collaboratively outline a program that will accelerate their business on multiple fronts – credibility, thought leadership, executive visibility and sales enablement.

Today, 3Pillar Global announced the launch of Digital Growth Insights, an online magazine that provides a unique perspective on corporate strategy and product innovation.  When you have a moment, visit the site at this link and check out the articles we have already published.

Do you have an interesting topic idea?  Has your company put in place an innovative product approach or initiative?

If so, I encourage you to get in touch with Digital Growth Insights’ editors.  We’re looking for thought leaders and innovators to profile.

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Media Disruption Creates Opps for Forward Thinkers

I have written extensively about the ongoing shift in influence from traditional sources of credibility such as the business and trade media, to the conversations and dialogue that define social networks.

As user time, engagement and interaction move to online communities, advertisers have redirected their marketing spend to social and mobile environments.

The economics of this shift have and will continue to disrupt the business models and stability of publishers, broadcasters and conference organizers and others.  I’ve included below two news items recently published by Capitol Communicator.

Although painful, the decision to restructure employee headcount and re-set content creation priorities is absolutely necessary for media organizations to remain viable.

Of course, this then creates an opportunity for forward-thinking vendors to step into the gap as a source of high-quality, exceptional thought leadership content.

 

Time Inc., the publisher of magazines including Time and Sports Illustrated, has begun eliminating about 6% of its head count — nearly 500 jobs — in the biggest round of cuts at the company since 2008, reports AdAge. The AdAge report added that as a result of “ongoing changes in our industry, we must continue to transform our company into one that is leaner, more nimble and more innately multi-platform,” CEO Laura Lang said in a memo to employees. “To make this change, we need to operate as smartly and efficiently as possible to create room for critical investments and new initiatives. These reductions are part of this important transformation process.”

The Washington Post has laid off at least 40 employees on the business side, including its mobile department, reports POLITICO. According to POLITICO, the layoffs, first reported by FishbowlDC, which put the number at 54, come as the Post tries to restructure amid ongoing declines in advertising and circulation.

 

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Worthy Web 2.0 Tools for Your Review

The Web 2.0 world is comprised of a diverse community of creative and inspired entrepreneurs who continually seek to improve the online and social network experience.

Every few weeks, I invest a couple of hours sampling a collection of applications and tools I have come across in my daily reading.  Below is a list of “new to me” sites worth checking out.

 

Viddy is an app that can best be described as Instagram for video.  It’s an easy and quick way to create and share video with a community of users.  Here’s a link to an informative review of this application.

Engag.io consolidates your conversations across multiple social networks into a single, easy to use Web site.  Think of it as an inbox for social conversations.

PersonSpot allows you to quickly create and publish an online magazine with original and aggregated content about a specific topic.

Newsle finds articles about you, your friends and colleagues, and anyone else you care about and notifies you moments after they’re published

Grovo is a wonderful online portfolio of easy-to-follow training courses about Cloud-based technologies.  They’re training course about WordPress is particularly good.

SoundGecko converts a written document into an audio file that you can listen to on practically any MP3 player.  The company offers a “light” version for free.

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