There is a set of criteria I use to assess the value and ROI Strategic Communications Group (Strategic) can deliver to a prospective client.
Is the prospect in a market space that has momentum? Do they have a track record of successful delivery of products or services? Are their marketers experienced? Who are their subject matter experts? Does the company have a well organized sales organization?
Perhaps most important thought is the prospect’s ability to clearly articulate its sales priorities and metrics. Tell me who you sell to, why they buy, the competitive environment and the current standing of the sales pipeline (i.e. where are the opportunities and the challenges).
It’s with this critically important direction that Strategic can effectively align content creation, multi-channel promotion, and analytics and intelligence to best achieve measurable sales outcomes.
3Pillar Global is a welcome find as a client. In addition to meeting our evaluation criteria, they have appropriately challenged us to collaboratively outline a program that will accelerate their business on multiple fronts – credibility, thought leadership, executive visibility and sales enablement.
Today, 3Pillar Global announced the launch of Digital Growth Insights, an online magazine that provides a unique perspective on corporate strategy and product innovation. When you have a moment, visit the site at this link and check out the articles we have already published.
Do you have an interesting topic idea? Has your company put in place an innovative product approach or initiative?
If so, I encourage you to get in touch with Digital Growth Insights’ editors. We’re looking for thought leaders and innovators to profile.