I was so jazzed in the days leading up to the Webinar. The topic was timely and meaningful. I recruited a rock star speaker. And the promotion attracted more than 100 high quality attendees.
So…you can probably imagine how deflating it was to have a huge technology fail mere minutes into the presentation. I could literally see the sales prospects from the event vanish faster than Keyser Soze in the movie the Usual Suspects.
Rather than sulk about lost opportunities, I used this marketing miss as a chance to regroup and ponder the situation. From this reflection I have outlined four best practices that can help you rise above adversity during the execution of your marketing programs.
Keep cool. Rather than spiral into shut down mode or lash out at the event coordinator, the speaker and I remained calm. We assessed the situation and returned to the presentation once the technology platform rebooted.
Have fun with it. Everyone…and I mean everyone…has faced unexpected misfortune in business. Acknowledge it. If needed, apologize. Appropriately make light of the situation and move on.
Salvage what you can. It’s not great, yet the replay of the Webinar entitled “Filling the Sales Funnel: Focus on the Top to Raise Your Bottom Line” offers some sage advice.
Take steps to prevent future fails. How can we better prepare and utilize the technology platform that powers our Webinars? Should we consider switching to an alternate vendor? These are questions we are seeking to answer.
