There is an interesting read in the New York Times about Microsoft’s dramatic $7.5B right-off of the value of its Nokia acquisition.
Was this simply a failed corporate strategy? Or are there broader market dynamics in play?
Here is my favorite quote from the article:
It’s easy to say Microsoft was foolish and blame the chief executive. But when it happens to everyone, it’s an extinction event. A bunch of companies were disrupted. And it happened in the blink of an eye.
Understanding market trends and context is the foundation of a timely and effective editorial content strategy.