In the 1986 movie Ferris Bueller’s Day Off, the lead character played by Matthew Broderick explains to his pals, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
The speed of life struck this morning when I realized it has been six years since I wrote my blog post about the “3Es” of content creation – engage, educate and entertain. I vividly recall the inspiration which helped the words to this seminal post flow while I was in flight to the RSA Conference in San Francisco.
While my contention about the 3Es remains relevant, the content narrative has evolved to a multimedia orientation.
Words on a screen simply are not enough. Marketers have a responsibility to produce and publish video, podcasts, infographics, e-books, presentations, etc. The rationale for this diversification is clear: your audiences consume and digest content in different ways.
That’s why I asked my friend Joe Witte of ISEBOX to join me on Tuesday, July 29 at 11:30 AM ET for an exclusive online conversation entitled “Become a Visual Storyteller: the Evolving Role of Multimedia in Content Marketing.”
I have chatted with Joe at a couple of industry conferences and found him well informed, engaging and…yes…entertaining. Join us for 30 minutes on July 29 by registering at this link. It will be time well spent.