Next week I head west to attend and speak at the Inbound Marketing Summit. This gathering in San Francisco brings together corporate marketers, digital and social consultants, and technologists to discuss emerging trends, best practices, lessons learned and case studies.
My presentation is entitled “Driving the Pipeline in a Field Sales Environment Using Content and Social Media.” I’ll talk through five core principles that comprise the methodology Strategic Communications Group has developed to design and execute a sales enablement program:
Employ a multi-channel promotion strategy
Engage with sales to define outcomes
Translate data into actionable intelligence
I also plan to share specific examples of these best practices in action through a review of client campaigns currently in execution:
Engage Today for Pitney Bowes Software
The Modern Network for Juniper Networks
Transformative Health for GetWellNetwork
You can follow the presentations and discussions at next week’s Inbound Marketing Summit at this special editorial section on Modern Marketing Today. You’ll also find exclusive Q&As with marketers and technologists who will be speaking at the show.