I am a sales guy. I love every aspect of it — from the initial contact with a prospect, to nurturing and building a relationship, identification of an opportunity, and (ultimately) close.
Sales takes domain expertise and credibility; a whole lot of time to research, listen, understand and position; and the personality to connect with a decision-maker. Plus, it absolutely demands the ability to shake off rejection.
Understandably, I have a high level of tolerance and patience for sales reps who seek to connect with me. As long as they have demonstrated a level of professionalism and effort, I tend to give them a listen.
Here is a wonderful clip from the classic film Boiler Room of one sales rep giving an industry counterpart a bit of encouragement.
Yet, there continues to be a gaping, universe-sized gulf that separates accomplished sales professionals from those merely trolling for a hit. Their lackluster efforts bring everyone in sales down, thus making our legitimate efforts more challenging.
I’ve included below an Email I received today from a sales rep at a company called Genisys Group. Although I single out this particular firm, it is merely to illustrate the schlock cast upon B2B buyers by thousands (or should I write “millions”) of companies.
There is so much riding on every touch with a prospect. Embrace pride and professionalism.
And, if you need some help, get in touch with my friend Steve Richard at VorsightBP. They specialize in helping companies improve effectiveness at the top of the funnel.
Email Subject Line: Can we meet, pls?
Hi Marc Hausman,
How are you doing? Good to make acquaintance with you, this is Mahendra, a consultant with Genisys Group.
Glad to let you know that most of our clients’ from the Advertising/PR industry have experienced a cost savings of upto 60% on their IT spending by availing our services. I am writing to propose development partnership with Strategic Communications Group with regards to onsite or offshore Software solutions & Customer support services.
Our CTO & VP are in Silver Spring,MD, please let us know your convenient time for a quick (30 minutes) call / meeting.
Given your role as CEO/President at Strategic Communications Group, I was hoping to initiate a quick discussion with you in case there are plans to review your current Software solutions & Customer support services to minimize costs and increase effectiveness.
Genisys Group is based in New York, NY with offices in London & Basingstoke, UK and Global delivery centre in India (Bangalore). We are a systems integrator, approximately 1500 people strong (world-wide) with more than 27 years of experience supporting :: leading Retail, Transportation, Logistics, Services, Food & Beverages, Financial services, Media & Advertising companies on different aspects of IT support and provide a full range of services around IT Infrastructure, IT Applications and IT Enabled Services
We provide 360 degree services in Microsoft, Java, SAP, Oracle, Mobile technologies, SharePoint, CRM, Data Warehousing & Business Intelligence, QA/Testing, Mobile Application/UI design, Ad-Operations, Content Moderation, Operational Support (24/7 Customer support – Email / Chat services)
We help companies like yours with:
- Reduced cost
- Better quality
- Shortened delivery time
- Highly skilled resources
- Proven offshore Model
Most of our business comes through existing customers and referral business – with 100% reference-able clients.
I would like to understand your IT landscape and synergies between Genisys and Strategic Communications Group to add value with our services.
I was hoping to set up a quick 15 minutes introductory call to discuss how you can leverage our teams, starting as low as:
– $ 18 per hour for Application Development & Support (Software solutions)
– $ 9 per hour for Email, Chat and Voice based Customer Support Services
(The rates (USD) are subjective to the size/volume and the duration of the project)
Our CTO & VP shall be in Silver Spring, MD during the following time-slots, requesting you to let us know your convenient time for a quick call / meeting.
Thursday, MAR 05 : 08 am to 02 pm
Friday, MAR 06 : 08 am to 02 pm
Tuesday, MAR 10 : 09 am to 02 pm
Wednesday, MAR 11 : 09 am to 02 pm
Thursday, MAR 12 : 08 am to 02 pm
We look forward to response with your convenient time-slot for a call / meeting.
Thanks & Regards,
Genisys Group (an ISO 9001:2008 Standards Compliant Firm)
| #1345, Avenue of the Americas, 2nd Floor | New York | NY 10105 USA | www.genisysgroup.com |
| Offices: NY, USA – Bangalore, INDIA – Basingstoke & London, UK |
– Microsoft Gold certified Partner
– Partner to Sun Microsystems
– Certified partner to Oracle
– Business partner to IBM
– Channel Partner to SAP