It’s not the Xs and Os; it’s the Jimmys and Joes.
College coaches get it. They live it. Sustained success is not about the plays they call. Rather, it is the quality of the players they put on the field.
That is why colleges spend millions of dollars each year to identify and court athletes. It’s why 10-year-olds are actively recruited. Coaches recruit and retain to win in the hyper competitive world of big-time college sports.
Management at innovative companies gets it too. Even the most unique and insightful strategy will fall short if the talent is not in place to effectively execute.
I’ve seen firsthand how clients of mine like Appian, Navigant Consulting, CSRA, ARServices, Rockwell Collins, SolarWinds and others seek, reward and retain employees. We have done the same at Strategic Communications Group (Strategic) with a culture that embraces work/life balance.
I was completely stunned last month when I read that IBM has discontinued its work-from-home policy for its 2,600 person marketing organization. Marketers are now required to locate to an office in one of six US cities. If they elect not to, the company has invited them to look for a new job.
IBM’s Chief Marketing Officer explained to her staff in a video, “There is something about a team being more powerful, more impactful, more creative, and, frankly hopefully having more fun when they are shoulder-to-shoulder.”
Anyone buy that?
IBM’s true goal may be to thin the ranks through this change in policy, rather than implementing layoffs. However, I suspect they have and will continue to escort out talented and committed employees, many of whom will join competitors.
Any ball coach will tell you that is no winning strategy.