How relevant are industry conferences in this age of social and search?
It’s a fair question and one that marketers typically ask themselves when planning their resource investment for the year.
While the knowledge gained and peer interactions via online and digital channels are high value, they should be viewed as complimentary to the good, old-fashioned conference. There is simply no way to truly replicate the intimacy that can be achieved via in-person dialogue.
This is why Strategic Communications Group (Strategic) devotes significant time and money to participate in and sponsor events that gather marketers, technologists and influencers.
Last year our relationship with the Inbound Marketing Summit brought us to San Francisco and Boston. In April, we were part of the Mid-Atlantic Marketing Summit, where I gave a keynote presentation and hosted a panel of three exceptional corporate marketers (see video below).
This week finds Strategic at Digital East, to be held at the Sheraton Tysons Corner in Northern Virginia. The organizers anticipate hosting nearly 800 attendees for comprehensive and timely discussions about content creation, digital communications, social media and related technologies.
Strategic is a sponsor and our online magazine (Modern Marketing Today) is a media partner. Plus, I’ll be back on-stage for a talk and panel themed “Web2Sales: How Marketers Can Drive Customer Demand.” Joining me as panelists are Meredith Lawrence of Polycom and Jessica DeCianno from CrowdStrike.
Please message me if you’ll be at the conference and would like to meet up. That’s how relationships are created.