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You are here: Home / Articles / “This is SportsCenter” Ad Campaign Does Content Right

January 31, 2012 by Marc Hausman

“This is SportsCenter” Ad Campaign Does Content Right

ESPN’s advertising campaign entitled “This is SportsCenter” epitomizes the impact and influence an entertaining presentation of content can have on a well defined audience.

Created and produced by advertising agency Wieden + Kennedy, the long-running campaign with nearly 400 ads was recently profiled by Adweek Magazine.  The article explores the strategy behind the campaign, as well as interviews with the creatives who have created the spots.

Here’s a YouTube video of 20 of the most popular ads in the series.

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Filed Under: Articles, Uncategorized Tagged With: advertising, branding, social media, social media marketing, This is SportsCenter, Wieden + Kennedy

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3 Ways B2B Sales Rep Can Avoid the Coming Extinction
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Queasy Unease About Best Places to Work
Marketers: Pay Heed to the Siren Song of Content and Social

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