ESPN’s advertising campaign entitled “This is SportsCenter” epitomizes the impact and influence an entertaining presentation of content can have on a well defined audience.
Created and produced by advertising agency Wieden + Kennedy, the long-running campaign with nearly 400 ads was recently profiled by Adweek Magazine. The article explores the strategy behind the campaign, as well as interviews with the creatives who have created the spots.
Here’s a YouTube video of 20 of the most popular ads in the series.
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