The two Pauls know how to fill a room with exceptional marketers.
I’m referring to Paul Duning, the publisher of Capitol Communicator, and his partner Paul Sherman, who is editor-in-chief of Techwire Publications. Together, the Pauls host the Mid-Atlantic Marketing Summit, a gathering of communications professionals, corporate and field marketers, agency and service provider representatives, and technologists who work for companies in the Washington, DC area.
More than 400 people came together last month at the Gannett/USA Today headquarters building to network, share best practices and listen to an exceptional set of speakers. I was fortunate to be on the agenda with a presentation entitled “The Intersection Point: Where Content, Social and Sales Collide.”
In addition to my talk, I also hosted a panel discussion that included marketers from FireEye, ICF International, Iron Bow Technologies and Privia Health.
So…how did it go?
You can watch the video of my entertaining and informative talk and panel below, and check out blogger reviews of the presentation here and here.
And, if you’d like more insight about how companies like yours are aligning their content marketing programs with tactical sales activities, join me this Friday, May 9 at 11:30 AM ET for a Webinar hosted by marketing automation provider eTrigue. You can register at this link.