I recently visited with my 99-year-old grandfather and asked him if it had been a good year. His reply, “I’m still here, feeling good and looking forward to the big one hundred.”
Inspiring words indeed and I share his positive outlook for the future. Enthusiasm permeates the market. Innovation is celebrated. And most organizations are invested in growth.
Today, I pulled up the analytics from my “Strategic Guy” blog to identify the five most popular posts of 2013 in terms of readership and engagement. Each focuses on best practices to align content marketing with sales enablement:
5 Best Practices to Rev Up Lead Generation: straight forward tactics to identify high value prospects who may be on the path to buy.
“Intelli-gize” Sales to Ramp Up Lead Quality and Revenue: gleaning intelligence from Web analytics to help the sales team craft prospect-specific messaging.
5 “Go To” Approaches for Content Creation: a proven methodology for constructing a content marketing program that attracts the attention of customers, prospects and partners.
Priorities of the Modern Chief Marketing Officer: key skill sets and attributes of the person who owns the marketing function at a growth oriented organization.
Sharknado’s Brilliance: 3 Lessons for Corporate Marketers: the Syfy Channel’s hit movie teaches us plenty about effective corporate and field marketing programs.
Have a wonderful holiday season and best of success in 2014!