Although I never shy from picking up the phone to connect with a client, partner or prospect, I tend to engage more frequently through digital communications.
Email is a must. I text from time-to-time. And I even have a client that prefers to communicate through Twitter’s direct messaging functionality. It works for me.
Admittedly, my appreciation for the power and persuasion of the concise handwritten note has waned during the past few years. Well…no more.
That’s because I received this gem in the mail in response to a column I wrote for the Washington Business Journal about the intimacy you can establish with a prospect at an industry conferences.
I have never done business with Kendall or her employer CityStaff, and Strategic Communications Group (Strategic) does not currently have any staffing requirements.
However, if Kendall approaches client service with the same level of intimacy and attention to detail that she displays in her business development efforts, then I suspect she is an outstanding and highly skilled professional.
Good show, Kendall. Because of you I plan to send a personal thank you note to a client every week.